![]() There’s a gutsy fearlessness to a Swizz Beatz track that can only be summed up one way - when it works it’s a certified hit, but if it doesn’t BOY DOES IT STINK. “Money, Cash, Hoes” by Jay-Z had to be one of the worst examples of production in history – it sounded like someone jumping up and down on top of a keyboard and saying, “Let’s slap a beat on that.” Then again, his relentless approach to trying anything on the boards has created some songs with the Ruff Ryders that are as much his as those that rap on them: “What You Want” by Eve, “Party Up” by DMX, “Down Bottom” by Drag-On and the epic “WWIII” among others. At times his bizarre methods of creating tracks for raps has drawn ire in the hip-hop community, some from this writer as well. More recently though the imprint has been trying to gain a foothold on urban charts with artists like Jerzee Monet and Floetry, and has also become home to much-delayed and and finally released Swizz Beatz album “Ghetto Stories.”Įclectic, a little left of center, and out there could also describe the producer Swizz Beatz himself. Octagon” album in the late 90’s has encompassed a roster of everyone from Alien Ant Farm to Nelly Furtado to the Isley Brothers. ![]() ![]() These words could easily describe the roster of the upstart label DreamWorks Records, who since re-releasing an upgraded version of Kool Keith’s “Dr. ![]()
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